PRIVACY POLICY

1. Personal Information We Collect

We may collect personal information when you visit our Site or use our Services. For example, we may collect name and business contact information (such as your email address, address, and phone number) when you provide it to us through registration, completion of forms, when you contact us, when you submit inquiries or requests about properties and leasing opportunities, and similar situations in which you have chosen to provide the information to us.

We may also automatically collect information from you when you visit our Site or use our Services. For example, we may collect information about your device, browser type, operating system, IP address, and device identifier.

2. How We Use Personal Information

We use information to contact you and respond to you. We use your information to respond to your questions and requests. This includes questions about our properties or your relationship with us. We also use your information to otherwise communicate with you, including about our Services that you have used or that may be of interest to you and notices about events.

We use information to provide and improve our Site and Services. We use your information to improve our Site and Services. We also use your information to help diagnose problems with our servers and to otherwise administer the platform. We use your information to identify and repair errors that impair existing intended functionality. We also use your information to customize your experience with us.

We use information to communicate with you for transactional purposes. We may contact you about this Policy or our Terms. We may also contact you to verify your authority to enter certain password-protected areas of the Site or verify that you are a customer or prospective customer.

We use information for marketing purposes. We may send information about new services and special offers. We also use your information to tell you about new features or updates. These might be our own offers or Services or offers or properties we think you might find interesting. We do this when legally permitted.

We use information for security purposes. We use your information to detect security incidents; protect against malicious, deceptive, or illegal activity; and prosecute those responsible for that activity.

We use information to comply with laws. We use your information to comply with applicable laws and regulatory requirements or as requested by government or regulatory authorities.

3. Tenant Information

Tenants may submit a Work Order to us via the ShopCore Properties App. Tenants may also submit sales information to us, pay rent, or get financial statements via the ShopCore 360/Versapay Tenant Portal. ShopCore may use this information to contact tenants should we have questions regarding the information that is submitted under the terms of the tenant’s lease.

4. Aggregate and Non-Personal Information

Information that does not identify an individual or cannot otherwise be reasonably linked or connected with them is not considered personal information. Personal Information may be aggregated or de-identified to become non-personal information. We may collect and use such non-personal information, such as search queries, zip codes, area codes, and customer activity on our Site, for any purposes, including to operate, analyze, and improve our Site.
The Site may track the total number of visitors to our Site, the number of visitors to each page of our Site, browser type, IP addresses, external websites linked to, and other aggregated data collected through our Services, and we may analyze this data for trends and statistics in the aggregate, but such information will be maintained, used, and disclosed in aggregate form only. We may use this information to analyze trends, administer the Site, track users’ movement, and gather broad demographic information for aggregate use.

5. Disclosure of Personal Information

We may disclose your personal information and the data generated by cookies and third-party analytics tools with the trusted vendors, service providers, and contractors that we may engage to assist us in providing our Services to you if disclosing such information is necessary to fulfill your request or to provide services to you. We may also provide such third parties with aggregated, non-personal information.

We will disclose your personal information if we reasonably believe we are required to do so by law, regulation, or other government authority, or to assist in any investigation to protect our rights or to enforce our terms of use. We will share information to respond to a court order or subpoena. We will also share information as part of other legal proceedings, such as in connection with pending litigation.

We may transfer your personal information to a successor entity upon a merger, consolidation, or other corporate reorganization in which ShopCore participates or to a purchaser of all or substantially all of ShopCore’s assets to which this Site relates.

We may disclose information with your consent or at your direction and for other reasons we may describe to you. We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you.

6. Data Retention

We will retain your information only for as long as is necessary to carry out the purposes set out in this Privacy Policy, including to meet our legal, regulatory, or other compliance obligations.

7. Children’s Privacy

Neither our Site nor our Services are intended for use by children under the age of 18, and we do not knowingly collect information directly from children under the age of 18. If we discover that we have received information directly from a child under the age of 18, we will delete that information. If you are a parent or legal guardian and believe we have collected information directly from your child, you may request that such information be deleted by using the contact information identified in the “Questions” section below.

8. Cookies and Other Tracking Technologies

We allow others to provide analytics services and serve advertisements on our behalf across the web. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of our Site and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Site and other websites, and better understand your online activity.

While most browsers are automatically set up to accept cookies, you can adjust your browser settings to reject cookies or to have your computer warn you each time a cookie is being sent. Cookies are typically browser-specific. If you use different browsers, you will have to define your preferences on each browser. You can delete all or some of these cookies from your computer by activating the “delete cookies” feature in your browser. If you have several browsers, you must reiterate the deletion request for each browser. If you use different devices, you will need to configure each device to suit your cookie preferences. Note that if you remove or reject our cookies, you may not be able to use certain features on the website.

We use cookies provided by Google Analytics to collect statistical information about the use of the Site. You can learn more about Google Analytics and how it collects and processes data (including how to control the information sent to Google) by visiting: www.google.com/policies/privacy/partners/. You can opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout (requires you to install a browser add-on). For more information about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit www.aboutads.info/choices.

We also work with third parties to serve ads to you as part of customized campaigns on third-party platforms (such as Facebook and Instagram). As part of these ad campaigns, we or the third-party platforms may convert information about you, such as your email address and phone number, into a unique value that can be matched with a user account on these platforms to allow us to learn about your interests and serve you advertising that is customized to your interests. Note that the third-party platforms may offer you choices about whether you see these types of customized ads.

Do Not Track Policy. Certain web browsers may provide an option by which you may request your browser to inform websites you visit that you do not wish your activities to be tracked by cookies or other persistent identifiers, commonly called “Do Not Track Signals.” Our website currently does not respond to Do Not Track Signals. If you block cookies, certain features on our website may not work. If you block or reject cookies, not all of the tracking described here will stop.

9. Links to Third-Party Sites

Our website may contain third-party links, including third-party integrations. Through these links and third-party integrations, you may be providing information (including personal information) directly to the third party, us, or both. You acknowledge and agree that we are not responsible for how those third parties collect, share, or use your information. Because ShopCore has no control over the privacy practices or content of these linked sites, we recommend that you carefully review the privacy policies of every third-party service that you visit or see, including those third parties you interact with through our website.
Our website may also serve third-party content that contains their own cookies or tracking technologies. We do not control the use of those technologies.

10. Your Choices

You may opt out of receiving promotional emails from ShopCore by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about our ongoing business relations.

11. Your California Privacy Rights

The California Privacy Rights Act or “CPRA” (Cal. Civ. Code § 1798.100 et seq.) affords consumers residing in California certain rights with respect to their personal information. If you are a California resident, this section applies to you.

Selling or Sharing of Personal Information

Below, we describe the categories of personal information we may sell or share for targeted advertising currently and in the preceding 12 months. We also describe the third parties who received or may receive the personal information and the business or commercial purpose for the sale or sharing. We do not knowingly sell or share the personal information of children under the age of 16, and have not done so in the prior 12 months.

Category of Personal Information	Sold and Shared	Category of Third Party	Business or Commercial Purpose for Sale or Sharing
Identifiers, such as your IP address and other unique identifiers.	Yes, shared.	Social media platforms (e.g., LinkedIn, Meta) and advertising networks.	To deliver targeted advertisements, measure ad performance, and optimize marketing campaigns.
Internet or other electronic network activity information, such as your browsing activity and preferences.	Yes, shared.	Social media platforms (e.g., LinkedIn, Meta) and advertising networks.	To deliver targeted advertisements, measure ad performance, and optimize marketing campaigns.

Your Rights

Data privacy laws afford consumers residing in the United States certain rights with respect to their personal information, subject to certain exceptions. If you reside in California, Colorado, Virginia, Connecticut, or Utah, this section applies to you. Subject to certain limitations you have the following rights:

• (1) Right to Delete. You have the right to request us to delete the personal information we have collected about you.
• (2) Right to Correct. You have the right to request us to correct inaccurate personal information we maintain about you.
• (3) Right to Confirm Processing. You have the right to confirm whether we are processing your personal information.
• (4) Right to Know and Access. You have the right to know and access the personal information we have collected about you, including the categories of personal information, the categories of sources from which the personal information is collected, the business or commercial purpose for collecting, selling, or sharing personal information, the categories of third parties to whom we disclose personal information, and the specific pieces of personal information we have collected about you.
• (5) Right to Data Portability. You have the right to receive the information under right (4) in a format, to the extent technically feasible, that is portable and usable and allows you to transmit the personal information to a person without impediment where the processing is carried out by automated means.
• (6) Rights Related to Sharing for Targeted Advertising or Sale. You have the right to opt out of the sharing of your personal information for targeted advertising or the sale of your personal information. Please Contact us below if you have any questions.
• (7) Rights Related to Sensitive Personal Information or Data. We do not collect personal information that is considered “sensitive” under S. state data privacy laws.
• (8) Right to No Discrimination. You have the right not to be discriminated against for exercising any of your privacy rights. This includes us not (a) denying you goods or services, (b) charging you different prices or rates for goods or services, including through the use of discounts or other benefits or imposing penalties, (c) providing you a different level or quality of goods or services, (d) suggesting to you that you will receive a different price or rate for goods or services or a different level or quality of goods or services, and (e) retaliating against you for exercising your privacy rights.

Instructions on How to Exercise Your Privacy Rights

You may exercise your privacy rights by calling our toll-free phone number at 844-431-2130 and entering “9” as your pin number, or by completing our web form here. In some instances, we will need to verify your identity before honoring your privacy rights request. We will verify your identity by asking you to provide personal information related to your recent interactions with us, such as your name. We will honor your privacy rights request within 45 calendar days of receipt, unless we request an extension as permitted by data privacy laws.

Authorized Agents

You may exercise your privacy rights through an authorized agent. If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please contact us by calling our toll-free phone number at 844-431-2130 and entering “9” as your pin number or by completing our web form here.

Summary of Prior 12-Month Personal Information Handling Practices

We provide in the chart below a summary of our prior 12-month personal information handling practices. You can learn more about the information we collect at or before the point of collection above in the “Personal Information We Collect” and “How We Use Personal Information” sections.

 

Category of Personal Information	Sources	Business or Commercial Purpose of Disclosure and Recipients of Personal Information
Identifiers, such as unique personal identifier, and Internet Protocol address, name, phone number, postal address, and email address.	You	Sold We have not sold your identifiers to third parties.Shared for Cross-Context Behavioral Advertising We have shared your identifiers with third-party cookie and tracker providers for cross-context behavioral advertising. Service Providers We have disclosed your identifiers to service providers who provide us professional services, data storage, web hosting, technical support, and data analytics services. Purpose of Processing We may have also used and disclosed your identifiers for other reasons, as described in greater detail in the “Disclosure of Personal Information” section.
Customer records information, such as credit card number, debit card number, bank account number, or any other financial information.	You	Sold We have not sold your customer records information to third parties.Shared for Cross-Context Behavioral Advertising We have not shared your customer records information with third-party cookie and tracker providers for cross-context behavioral advertising. Service Providers We have disclosed your customer records information to service providers who provide us data analytics, data storage, and other technical services. Purpose of Processing We may have also used and disclosed your customer records information for other reasons, as described in greater detail in the “Disclosure of Personal Information” section.
Internet or other electronic network activity information.	You	Sold We have not sold your internet or other electronic network activity information to third parties.Shared for Cross-Context Behavioral Advertising We have shared your internet or other electronic network activity information with third-party cookie and tracker providers for cross-context behavioral advertising. Service Providers We have disclosed your internet or other electronic network activity information to service providers who provide us data analytics, data storage, and other technical services. Purpose of Processing We may have also used and disclosed your internet or other electronic network activity information for other reasons, as described in greater detail in the “Disclosure of Personal Information” section.
Commercial information, such as products or services purchased, obtained, or considered, and personal information disclosed in the sale or acquisition process.	You	Sold We have not sold your commercial information to third parties.Shared for Cross-Context Behavioral Advertising We have shared your commercial information with third-party cookie and tracker providers for cross-context behavioral advertising. Service Providers We have disclosed your commercial information to service providers who provide us data analytics, data storage, and other technical services. Purpose of Processing We may have also used and disclosed your commercial information for other reasons, as described in greater detail in the “Disclosure of Personal Information” section.

12. Notice To Users Outside The United States

This Site and our Services are targeted for users in the United States. Information collected by our Site and our Services may be transferred, processed, and stored outside the jurisdiction where you reside and therefore may be available to government authorities under lawful orders and laws applicable in such foreign jurisdictions. These foreign jurisdictions may have data protection and privacy laws that are different than the laws of the jurisdiction where you reside. By using the Site and Services, or providing us with any personal information, you (a) acknowledge that the Site and Services are subject to the laws of the United States, (b) consent to the collection, processing, maintenance, and transfer of such information in and to the United States and other applicable territories in which the privacy laws may not be as comprehensive as or equivalent to those in the country where you reside and/or are a citizen, and (c) waive any claims that may arise under those laws.

13. Privacy Policy Updates

ShopCore may need to update this Policy from time to time. If so, we will post the updated Policy on our Site. If the changes being made are material, we may send registered users of our Site a notice that this Policy has been changed. Your continued use of this Site, or your provision of personal information to us after any such notices, will tell us that you agree to these changes.

14. Questions

If you have any questions regarding this Policy or our privacy practices, please contact us at [email protected]. You can also write us at www.shopcore.com/contact/ or call us at 215-330-4201.